How to pass Etsy verification with a Colorado LLC
What Etsy asks for at signup, and which Colorado LLC documents satisfy each requirement.
By Edmond Hui · Last updated: August 4, 2026

Edmond Hui · Founder, MyStateLLC
Edmond Hui is a software engineer and serial entrepreneur based in New York who has founded multiple online businesses across e-commerce, media, and information publishing. Before transitioning into tech, he spent years as a commercial real estate professional closing deals totaling over 100,000 square feet, giving him firsthand experience with business formation and entity structuring. He built MyStateLLC to provide the free, state-specific LLC guidance he wished existed when forming his own companies.
Etsy requires sellers using Etsy Payments to complete identity and tax verification before receiving payouts. For a Colorado LLC registered as a business (not a disregarded entity), Etsy collects the entity name as it appears on your Articles of Organization, the legal address, the EIN or other taxpayer number, and verifies this information against the IRS database. Etsy also requires a government photo ID and selfie via its identity-verification partner Persona, plus a bank account linked to receive Etsy Payments disbursements.
In Colorado the entity behind that check is an LLC created by filing Articles of Organization, which costs $50. Colorado publishes a turnaround of instant (online filing only). Because Colorado names a member or manager on a routine public filing, the owner name Etsy asks you to confirm is already a matter of public record.
Colorado has 35,624 solo retail trade businesses with no employees, averaging $62,422 in annual receipts (U.S. Census Bureau, Nonemployer Statistics (NES), 2023).
What Etsy requires, and how a Colorado LLC meets each
| Requirement | How your Colorado LLC satisfies it |
|---|---|
| LLC entity name verified against IRS | Use the exact LLC name as Colorado recorded it on your Articles of Organization; it must match your bank account holder name. |
| Employer Identification Number (EIN) | Provide your federal EIN (free from the IRS; non-US founders without an SSN must apply via Form SS-4 by fax or phone rather than the online tool) — independent of Colorado. |
| Taxpayer information and IRS verification | Complete the tax interview. A Colorado LLC owned by US persons typically submits a W-9 using its EIN; non-US owners of a disregarded-entity Colorado LLC generally use a W-8 form instead. |
| Government photo ID and selfie (via Persona) | Provide a government ID for each beneficial owner named in your Colorado filings. Colorado names a member or manager on a routine public filing, so at least one name already matches state records. |
| Bank account for Etsy Payments disbursements | Link a US business bank account opened with your EIN and your Colorado Articles of Organization. |
Colorado-specific things to watch
- Colorado names a member or manager on a routine public filing, so Etsy's beneficial-owner check will line up with public state records — you still upload a government ID for each owner. (Colorado's Statement of Foreign Entity Authority and periodic report place management information on the public record.)
Colorado sales tax & nexus rules for Etsy sellers
Colorado charges a 2.9% state sales-tax rate, and like every state with a sales tax it has a marketplace-facilitator law — Etsy collects and remits Colorado sales tax on your marketplace orders for you. You still need your own Colorado registration if you also sell off-marketplace (your own site, invoices) and either have physical presence in Colorado — an in-state location, inventory, or employees — or cross the state's remote-seller economic-nexus threshold of $100,000 in sales in the previous calendar year.
Colorado has the lowest state sales tax rate at 2.9%, but its home-rule city system is uniquely complex: over 70 Colorado cities administer their own sales taxes separately. Once you have nexus, you may need to file both a state return and separate city returns. The state's Revenue Online portal handles the state portion only.
Register for Colorado sales tax directly with the state: mybiz.colorado.gov.
How to verify your Colorado LLC on Etsy
- LLC entity name verified against IRS. Use the exact LLC name as Colorado recorded it on your Articles of Organization; it must match your bank account holder name.
- Employer Identification Number (EIN). Provide your federal EIN (free from the IRS; non-US founders without an SSN must apply via Form SS-4 by fax or phone rather than the online tool) — independent of Colorado.
- Taxpayer information and IRS verification. Complete the tax interview. A Colorado LLC owned by US persons typically submits a W-9 using its EIN; non-US owners of a disregarded-entity Colorado LLC generally use a W-8 form instead.
- Government photo ID and selfie (via Persona). Provide a government ID for each beneficial owner named in your Colorado filings. Colorado names a member or manager on a routine public filing, so at least one name already matches state records.
- Bank account for Etsy Payments disbursements. Link a US business bank account opened with your EIN and your Colorado Articles of Organization.
Non-US founders with Colorado LLCs
Non-US sellers can use Etsy Payments in supported countries, but a Colorado LLC's seller account must be linked to a US bank account or an eligible payment method. Non-US beneficial owners of a Colorado LLC must still complete identity verification via Persona with a valid government ID.