Enter a few keywords and get 24 names, each scored for brandability and screened against an index of federal trademark filings.
Enter a few keywords to generate business names, each scored for brandability and screened against federal trademark filings. Source: MyStateLLC Business Name Generator.
How we score a name
A published heuristic, not research. The weights below are editorial judgment about what makes a name easy to say, spell, and remember. They say nothing about whether a name is yours to use. Every weight shown here is read from the same constants the scorer uses, so this table cannot drift from the number above it.
Length (up to 20 points)
20 pts
when 6 to 14 characters, the range that is easiest to say, type, and fit in a logo
12 pts
when 4 to 18 characters, workable but not ideal
4 pts
when shorter than 4 or longer than 18 characters
How many letters and digits the name has, ignoring spaces and punctuation.
Syllables (up to 15 points)
15 pts
when 2 or 3 syllables, where most brand names sit
9 pts
when 1 or 4 syllables
3 pts
when 5 or more syllables
How many syllables the name has, counted per word and added up.
Pronounceability (up to 15 points)
15 pts
when no long consonant runs and a natural share of vowels
minus 8
when there is a run of 4 or more consonants
minus 5
when vowels make up less than 25 percent or more than 60 percent of the name
Whether the name can be said on sight, judged by consonant runs and vowel balance.
Spelling clarity (up to 15 points)
15 pts
when there is nothing ambiguous to spell
minus 6
when the name contains a digit
minus 4
when the name contains a hyphen
minus 6
when the name uses a non-standard spelling such as kwik, xtreme, or a trailing z, charged once for each one
minus 4
when a letter repeats three or more times
Whether someone could spell the name correctly after hearing it once, charged per problem.
.com domain (up to 20 points), shown once a domain or handle check resolves
20 pts
when the .com is unregistered
6 pts
when the .com is already registered
Whether the matching .com is unregistered.
Social handles (up to 15 points), shown once a domain or handle check resolves
15 pts
when all six handles looked unclaimed, scaled down proportionally for each one that is taken
How many of the six social handles looked unclaimed when we checked.
Ceilings
Cannot exceed 45
when any single factor scores below 25 percent of its own maximum
Cannot exceed 65
when any single factor scores below 50 percent of its own maximum
Frequently Asked Questions
Each name is screened against an index of federal trademark filings for an exact match on a simplified spelling. That is a first-pass screen, not a clearance search. It does not cover common law rights, state registrations, foreign marks, or marks that merely resemble yours, and it does not weigh likelihood of confusion. Confirm anything you plan to rely on with a trademark attorney.
Yes. Press Generate 24 more and you get a fresh set, with everything you have already seen skipped. Each run puts its seed in the page URL, so if you want to come back to a particular set, or send it to someone, copy the URL and it will rebuild exactly the same names.
No. Your LLC's legal name registered with the state and your domain are independent. Many businesses use a DBA that matches their domain while keeping a different legal LLC name. Matching them simplifies branding, but it is not a legal requirement.
This tool does not check state naming rules, which vary by state and change. Your Secretary of State will reject a name that is identical or confusingly similar to an existing entity in that state, and most states require a designator such as LLC or L.L.C. Search your state's business entity database before you file.
On this page, from four factors: length, syllable count, pronounceability, and spelling clarity. The same rubric carries two more factors, whether the matching .com is unregistered and how many social handles look unclaimed, which apply on the Name and Brand Availability Checker where those checks actually run. The full rubric with every weight is published on this page. It is a heuristic reflecting editorial judgment about what makes a name easy to say, spell, and remember. It is not research, and it says nothing about whether a name is yours to use.
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Add this tool to your website, free
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<iframe src="https://www.mystatellc.com/tools/business-name-generator?embed=1" title="Business Name Generator" width="100%" height="950" loading="lazy" allow="clipboard-write" data-mystatellc-embed style="border:0;width:100%;max-width:900px;display:block;margin:0 auto;"></iframe>
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<p style="text-align:center;font-size:.8125rem;color:#6b7280">Source: <a href="https://www.mystatellc.com/tools/business-name-generator">MyStateLLC Business Name Generator</a></p>
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Edmond Hui is a software engineer and serial entrepreneur based in New York who has founded multiple online businesses across e-commerce, media, and information publishing. Before transitioning into tech, he spent years as a commercial real estate professional closing deals totaling over 100,000 square feet, giving him firsthand experience with business formation and entity structuring. He built MyStateLLC to provide the free, state-specific LLC guidance he wished existed when forming his own companies.
