How to pass Walmart Marketplace verification with a New York LLC
What Walmart Marketplace asks for at signup, and which New York LLC documents satisfy each requirement.
By Edmond Hui · Last updated: August 4, 2026
Edmond Hui · Founder, MyStateLLC
Edmond Hui is a software engineer and serial entrepreneur based in New York who has founded multiple online businesses across e-commerce, media, and information publishing. Before transitioning into tech, he spent years as a commercial real estate professional closing deals totaling over 100,000 square feet, giving him firsthand experience with business formation and entity structuring. He built MyStateLLC to provide the free, state-specific LLC guidance he wished existed when forming his own companies.
Walmart Marketplace requires sellers to pass a multi-step business verification process before listing products. For a New York LLC, this includes providing an EIN (US Business Tax ID), completing a W-9 tax classification, submitting your New York business registration documentation (the Articles of Organization), and verifying the identity of the legal representative. Walmart cross-checks all information with federal and state records, and the process typically takes a few minutes to a few business days. Payouts are disbursed via a connected payment processor. Payoneer is the default.
In New York the entity behind that check is an LLC created by filing Articles of Organization, which costs $200. New York does not publish a processing time for LLC filings, so treat state approval as the open-ended step in your timeline rather than the Walmart Marketplace review. New York also requires newspaper publication after formation, so the LLC is not fully settled on the day the state accepts the filing. Because New York names a member or manager on a routine public filing, the owner name Walmart Marketplace asks you to confirm is already a matter of public record.
New York has 116,072 solo retail trade businesses with no employees, averaging $79,971 in annual receipts (U.S. Census Bureau, Nonemployer Statistics (NES), 2023).
What Walmart Marketplace requires, and how a New York LLC meets each
| Requirement | How your New York LLC satisfies it |
|---|---|
| US Business Tax ID (EIN) | Provide your federal EIN (free from the IRS; non-US founders without an SSN must apply via Form SS-4 by fax or phone rather than the online tool) — independent of New York. |
| W-9 tax classification | Complete the tax interview. A New York LLC owned by US persons typically submits a W-9 using its EIN; non-US owners of a disregarded-entity New York LLC generally use a W-8 form instead. |
| Business name and address match IRS records | Use the exact LLC name as New York recorded it on your Articles of Organization; it must match your bank account holder name. |
| State business registration documentation | Upload the Articles of Organization New York returned to you, stamped and approved. |
| Legal representative personal ID | Provide a government ID for each beneficial owner named in your New York filings. New York names a member or manager on a routine public filing, so at least one name already matches state records. |
| Verified US business address | Use a US street address registered to the LLC in New York (your New York registered-agent or virtual business address), since a PO box is usually rejected. |
| Payment processor account for disbursements | Link a US business bank account opened with your EIN and your New York Articles of Organization. |
New York-specific things to watch
- New York names a member or manager on a routine public filing, so Walmart Marketplace's beneficial-owner check will line up with public state records — you still upload a government ID for each owner. (The NY LLC Transparency Act (effective 2026) requires beneficial-ownership reporting to the state, and formation requires newspaper publication of the LLC's existence.)
- New York requires newspaper publication after formation. Budget extra time before your Walmart Marketplace application, since the LLC may not be finalized until publication is proven.
- Budget for New York's ongoing LLC costs before projecting your Walmart Marketplace margins: New York LLCs treated as partnerships/with NY-source income owe an annual filing fee of $25-$4,500 based on NY gross income.
New York sales tax & nexus rules for Walmart Marketplace sellers
New York charges a 4% state sales-tax rate, and like every state with a sales tax it has a marketplace-facilitator law — Walmart Marketplace collects and remits New York sales tax on your marketplace orders for you. You still need your own New York registration if you also sell off-marketplace (your own site, invoices) and either have physical presence in New York — an in-state location, inventory, or employees — or cross the state's remote-seller economic-nexus threshold of $500,000 in sales AND 100 transactions (both must be met).
New York requires BOTH the $500,000 revenue AND 100 transaction thresholds to be met simultaneously — exceeding only one is insufficient. New York's state rate of 4% is low, but New York City adds 4.5% and the Metropolitan Commuter Transportation District adds 0.375%, bringing the NYC rate to 8.875%. New York broadly taxes digital products and SaaS.
Register for New York sales tax directly with the state: www.tax.ny.gov/bus/st/stidx.htm.
How to verify your New York LLC on Walmart Marketplace
- US Business Tax ID (EIN). Provide your federal EIN (free from the IRS; non-US founders without an SSN must apply via Form SS-4 by fax or phone rather than the online tool) — independent of New York.
- W-9 tax classification. Complete the tax interview. A New York LLC owned by US persons typically submits a W-9 using its EIN; non-US owners of a disregarded-entity New York LLC generally use a W-8 form instead.
- Business name and address match IRS records. Use the exact LLC name as New York recorded it on your Articles of Organization; it must match your bank account holder name.
- State business registration documentation. Upload the Articles of Organization New York returned to you, stamped and approved.
- Legal representative personal ID. Provide a government ID for each beneficial owner named in your New York filings. New York names a member or manager on a routine public filing, so at least one name already matches state records.
- Verified US business address. Use a US street address registered to the LLC in New York (your New York registered-agent or virtual business address), since a PO box is usually rejected.
- Payment processor account for disbursements. Link a US business bank account opened with your EIN and your New York Articles of Organization.
Non-US founders with New York LLCs
Walmart Marketplace eligibility for non-US businesses varies by country of incorporation. For a New York LLC owned by non-US founders, the entity must be validly formed with a US address and an EIN, which the Articles of Organization plus an EIN letter establishes. The legal representative completing verification must provide a valid government ID. Check Walmart's current seller application for the list of supported international seller countries, as eligibility expands periodically.